They say you shouldn’t judge a book by its cover, but when it comes to books for publishing, this may be a misapplied saying looking at the fact that we are so naturally inclined to judge a book as appealing looking at it from its cover. As an author or publisher of book, you therefore need to appreciate the fact that your book cover design is indeed one aspect of your works that has the power to make or break your literary work.
The first fact that needs to be appreciated as has been mentioned above is that your book cover design indeed has a direct impact on your book’s marketing efforts. As a matter of fact and one you can be assured of is that however nice your works may be, having stringed together the best of works and words in your book, in the event that you happen to have not the best cover design instead having one that appears like one done by an amateur designer, you can be sure of seeing your books sitting and gathering dust on the shelves for quite some long time, getting the least of sales.
As such for any author of such high quality works of literary texts, it is only fair of you to ensure that you as well put in as much effort and ensure that you have as well spared your readers the embarrassment that often comes with the stigma of carrying with them such books of high quality that have not a fair representation of their content in the book cover design, which is the point of introduction to the book anyway.
In the event that you are looking forward to launching an online book campaign, the eBook world, the need to ensure an awesome book cover is as well just as important to ensure success in this as well. The picture gets even all the more interesting when looking at the fact that eBooks happen to be forming a significant share of the global sales of books, forming over one third of the sales globally. And as well when looking at the clicks on the eBooks, this is as well one that is influenced by the cover design on the books. Ordinarily, you need to be aware of the fact that online there is so much information and options available for the browsers and as such most will be of the opinion and inclination to use the visual clues as they make up their minds over the fake from the sure deals. From this it is as such apparent that where you happen to fail packaging your book as is supposed to be, then the fact is that you are going to lose out in the competition that is so stiff online.
Basically, you will get to notice the fact that there are two primary reasons that make the book cover design a matter of significance. For one, it is the book cover design that will attract buyers to your books, from the shelf or even online clicks on your book’s thumbnails.